• High energy, high push.
  • Operates fast, with urgency and momentum.
  • Doesn’t wait for perfect. Ships, learns, repeats.
  • Loves testing ideas. Knows most will fail, a few will hit.
• Audience-obsessed.
  • Understands who we’re targeting and where they live online. While being comfortable working with different ICPs.
  • Doesn’t chase vanity metrics. Instead focused on attention from the right people.
  • Can tailor messages, channels, and tactics to the ICP.
• Omnia everywhere.
  • Thinks distribution-first. Will make sure people keep hearing about us.
  • Can build and grow a community, from scratch or by tapping into existing ones.
  • Works across whatever works: ads, content, partnerships, social, SEO, email.
  • Loves being on the move. Equipped with a laptop and a company card to travel the world running hackathons, events, drinks, videos, and more.
• Excellent communicator.
  • Native or semi-native English.
  • Writes clearly, sharply, persuasively (without fluff).
• Technical edge.
  • Knows some coding and can self-serve when needed.
  • Can hack together landing pages, scripts, scrapers, automations, or lightweight tools.

What we don’t want

• Someone who only does paid ads.
• Someone who needs detailed briefs.
• Someone focused on brand polish over speed and reach.